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Train New Trainers (TNT) Student Social Media Coordinator

UC Irvine - School of Medicine - Office of Continuing Medical Education
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The UCI Train New Trainers Primary Care Fellowships and CME offices are seeking a dynamic and creative Student Social Media Coordinator to manage and elevate our social media presence. This position requires a strategic thinker with a passion for storytelling and a keen understanding of social media trends. The ideal candidate will work closely with our team to create engaging content, develop social media strategies, and analyze the effectiveness of social media campaigns to increase engagement and awareness about our programs.

  • Key Responsibilities:
    • Develop and implement social media strategies in alignment with the overall goals of the Train New Trainers Primary Care Fellowships and CME offices.
    • Create, curate, and manage all published content (images, videos, and written) across social media platforms, including but not limited to Instagram, Twitter, Facebook, and LinkedIn.
    • Monitor analytics to identify viable ideas, track engagement rates, and determine the effectiveness of social media campaigns.
    • Engage with our community by responding to comments, messages, and engaging in relevant discussions.
    • Coordinate with the program teams to promote recruitment, announcements, and other important information.
    • Stay up-to-date with the latest social media best practices, trends, and technologies.
    • Assist in organizing and promoting virtual and in-person events through social media channels.
  • Specific Skills:
    • Proficiency in social media management tools (e.g., Hootsuite, Buffer) and platforms (Facebook, Twitter, Instagram, LinkedIn).
    • Strong copywriting and communication skills for creating engaging content.
    • Basic graphic design skills and familiarity with design software (e.g., Canva, Adobe Creative Suite).
    • Ability to analyze data, derive insights from social media analytics, and adjust strategies as needed.
    • Excellent organizational and time-management skills.
    • Creativity and ability to produce innovative and original ideas.
  • Minimum Requirements:
    • Demonstrated experience managing social media platforms for a club, organization, or business is highly desirable.